Tony Greenberg | CEO of RampRate and DeepStrat

As CEO of RampRate Sourcing Advisors and DeepStrat, Tony Greenberg has been an idea generator transforming perceptions and industries since he was 17.


Under Greenberg’s leadership for more than a decade, RampRate has radically changed how IT services are purchased, creating actionable, data-driven, sourcing information that has saved tens of millions of dollars and thousands of hours of headaches for major clients in entertainment, Internet services, finance, media and video games.

DeepStrat, a spinoff from RampRate’s strategic research arm, focuses on growth-advisory services for companies in the digital media value chain, particularly in mergers & acquisitions, ramp-ups and funding plans.

Greenberg is a charismatic and visionary speaker at technology, media and entertainment conferences and at colleges such as Harvard University and UCLA. His writing appears regularly in Huffington PostOnly Time Buys Trust and other outlets. He has frequently quoted in outlets such as All Things DBusiness Week, Wired, Computer World, Slashdot, and Ars Technica. Greenberg is active in Tech Coast Angels and the Clinton Global Initiative.

Before founding RampRate, Greenberg headed the sales & marketing division of Raindance. He previously was SVP of business development and marketing for Digital Entertainment Network, and a senior executive at Exodus Communications (now Savvis). He also has experience in chain retailing, direct-response marketing, sales culture, business development and manufacturing through a series of other companies that he founded and later sold.

Appearances, Publications & Citations

About YouTube: Business Week
Net Neutrality article cited by hundreds of outlets
Seminal paper on network neutrality and gaming
Moderator of panel at Digital Hollywood
Will Hollywood Studios Kill Their Offspring Again?
Credit Suisse Far Better at Analyzing Derivatives Than YouTube Infrastructure Costs

Interview with Digital Lifestyles
Billboard Digital Entertainment and Media Awards
Multiple appearances at events
Amazon Should Prevail In The Race To Acquire Hulu
Amazon to Beat All Suitors For Hulu?
Speaking engagements at UCLA, Pepperdine, Harvard & others
Tony Greenberg’s 2008 speaking engagements.

Areas of Expertise

IT Services, Digital Media, Co-location/Hosting, Managed Services, Content Delivery, IT Procurement, Market Positioning, Business Intelligence, SLAs/Contracts, Business Strategy, Online Gaming, Telecommunications, Technology Risk, “Green” data centers, Net Neutrality


Tony Greenberg
310.802.3702 •
Los Angeles, New York & San Francisco

RampRate and DeepStrat

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