As CEO of RampRate Sourcing Advisors and DeepStrat,
Tony Greenberg has been an idea generator transforming perceptions and industries since he was 17.
Under Greenberg's leadership for more than a decade,
RampRate has radically changed how IT services are purchased, creating actionable, data-driven, sourcing information that has saved tens of millions of dollars and thousands of hours of headaches for major clients in entertainment, Internet services, finance, media and video games.
DeepStrat, a spinoff from RampRate's strategic research arm, focuses on growth-advisory services for companies in the digital media value chain, particularly in mergers & acquisitions, ramp-ups and funding plans.
Greenberg is a charismatic and visionary speaker at technology, media and entertainment conferences and at colleges such as
Harvard University and UCLA. His writing appears regularly in
Huffington Post,
Only Time Buys Trust and other outlets. He has frequently quoted in outlets such as
All Things D,
Business Week, Wired, Computer World, Slashdot, and Ars Technica. Greenberg is active in Tech Coast Angels and the Clinton Global Initiative.
Before founding RampRate, Greenberg headed the sales & marketing division of Raindance. He previously was SVP of business development and marketing for Digital Entertainment Network, and a senior executive at Exodus Communications (now Savvis). He also has experience in chain retailing, direct-response marketing, sales culture, business development and manufacturing through a series of other companies that he founded and later sold.