Where’s My Flying Car … and an Efficient IT Market?

The question is, will our IT world – at least the B-to-B side of it – see the same fate before we see a truly impartial market for it? I hope not, but if we don’t want to see Silicon Valley turn into Detroit, we need to sharpen our instincts and stop trusting IT industry myths. As with the auto industry, these myths sprout on all sides:

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From Dr. Bronner’s to Pressure Cookers

I scrubbed and dubbed, washed and conditioned and nutrified, anti-oxidized, vitamin enriched, non-GMO-modified, plumped, whitened, de-wrinkled, body-fed, sun-blocked and fake-sun-applied, de-cellulited and reshaped and age-defied and yes, called in the miracle-working skills of at least a couple of minor demigods.

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